An innovative, groundbreaking initiative in Port Talbot, supported by Big Lottery Wales funding, has drawn the sports community in the town much closer together.
In an unprecedented move, Tata Rugby and Cricket clubs united to benefit from funding provided by the Big Lottery’s Award for All grants programme.

Crafted, managed and delivered by A2B Active Sport CIC (A2B CIC) a local NPT Community Interest Company, the ‘Analyse That’ training project sought to use the power of sport to improve digital skills.

Spokesperson for the organisers A2B CIC, Beth Evans said, ‘This is a wholly new and completely innovative approach to technology training. Big Lottery Wales have to be commended for having the vision to back it. Most people want involvement with technology but need the right opportunity to engage with it. This programme provides that opportunity in a way that is relevant, interesting and very enjoyable’.
Wales has the lowest levels of digital skills in the national UK workforce. ‘Analyse That’ uses sports performance analysis training to help develop these skills.

Sean Holley BBC Wales Scrum V’s ‘Man in the Van’, a former playing member of both clubs, provided an analysis ‘Masterclass’ for course attendees, ‘This is a great initiative and one that I’m proud to be involved with’, said Holley. ‘Top marks to the Big Lottery, their funding has resulted in the creation of a very, very cleverly crafted training course; delegates get expert tuition from top trainers, analysts and cameramen, all the while developing their digital skill set but in a thoroughly relevant and enjoyable way’. ‘In essence,’ he added, ‘a ‘Digital Learning Community’ has quietly and almost unobtrusively been created amongst different sports clubs in Port Talbot. The icing on the cake, is that clubs are left with a fantastic legacy that includes state of the art video equipment, cameras, software and training to ensure long term sustainability’ he concluded.
A2B Active Sport CIC is an independent, not-for-profit, Community Interest Company, that creates alternative learning and participation pathways in education, digital technology, physical activity and sport, for the benefit of the people of Neath Port Talbot, Wales and the UK.

If your club is interested in joining A2B Active Sport CIC’s ‘Digital Learning Community’ and taking advantage of the ‘Analyse That’ programme, please contact them on or phone 07791 525317 for further details.

The photograph shows BBC Wales Scrum Vs ‘Man in the Van’ chief match analyst, Sean Holley (Back row second from right) with members of Tata Rugby and Cricket Clubs