Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
Most of the potential benefits from blogging materialize only if marketers prioritize it. Content marketing success rarely, if ever, happens by accident.
53% of marketers say blogging is their top content marketing priority.
One of the top digital marketing trends of 2019 is blogging done right—the results will make you good money. Between lead generation, brand awareness, SEO, and thought leadership, there are few areas of marketing that don’t benefit from blogging. A majority of marketers, in fact, consider this a more effective tool than several other traditional forms of digital marketing.
According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
Every time an authoritative website links to a blog post (or any page), your entire website reaps the SEO benefits. Many businesses now use blogs to attract links easily with high-quality, engaging blog content.
Companies that blog receive 97% more links to their website.
Marketers should prick up their ears with this one. Trends in digital marketing show that if you have a regularly updated blog, with relevant content, on your company website, you are almost twice as likely to be linked by people.
B2C companies that blogged 11+ times per month got more than quadruple as many leads as those that blog only four to five times per month.
According to the same report, B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging once per month or less. The gist is that if you are not blogging regularly, you are missing out on a big chunk of potential customers.
B2B marketers (67%) are more likely to use blogs in their social media content than B2C (56%).
These B2B marketing trends will doubtless impact 2019 marketing strategies. The likelihood of blogging becoming part of a business’s marketing strategy is even greater in B2B commerce than it is in B2C. We can see in other statistics about blogs in the B2B ecosystem that the nature of buyers and their information expectations are more aligned to blogging than many other forms of marketing.
78% of B2B buyers use case studies when researching purchases.
The most tangible way to link your business to a buyer’s need is to show the awesome results similar companies get when they choose your products or services. Digital marketing trends show that these case studies tend to be the preferred information gathering tool for a very high number of B2B buyers.
57% of B2B buyers make their purchase decision before ever speaking to a salesperson.