With 2017 fast approaching please find a top 10 Digital Marketing Trends list for 2017…
Top Digital Marketing Tip 1 – Increased focus on customer experience.
Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s successful businesses have embraced customer centered philosophies to create effective marketing strategies and positive digital interactions.
Top Digital Marketing Tip 2. Engaged and effective measuring & analytics.
The topic of measuring marketing is everywhere at the moment. With confessions from Facebook and others about how their data can’t tell a complete story, what we currently have doesn’t quite cut it. for 2017 marketing measurement will be done with more purpose. Business objectives will tie back to profit, revenue, customer retention, and satisfaction etc.
Top Digital Marketing Tip 3. Benefit from marketing technologists and data scientists.
To make the first two trends in our list work, marketing executives must be data driven.
As companies aim to connect email, social media, and paid, owned, and earned marketing strategies (among others), they must incorporate technology needed to implement and support it.
Top Digital Marketing Tip 4. Social media marketing will continue to grow.
We need to change the way that we think about social media. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, not blast messages.
Top Digital Marketing Tip 5. More Video Content and Better Video Content.
Content is king, but the kind of content that rules the web is changing and moving more and more quickly towards video.
Social content, reviews, blogs, papers, and eBooks are all still crucial aspects of marketing, but video will be the rage moving forward.
Considering the success of games like Pokemon Go, expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left behind.
Top Digital Marketing Tip 6. Businesses will continue to use personalisation in all marketing .
As customers continue to customise products, everything from Coke cans to Shoes, mass customisation has transitioned into personalisation.
For some businesses, this will mean ensuring touch points are specific and individual to specific clients. For others, it’s simply streamlining the purchasing process and making it more responsive, especially to customisation demands.
Top Digital Marketing Tip 7. Right-time marketing as well as real-time marketing.
Real-time marketing, with eyes out for opportunities to market successfully at certain times, has been hot for the last few years and will continue for 2017, Think of Oreo’s “Dunking in the Dark”campaign.
We will now use data to isolate the best moment to connect with consumers and do more right-time marketing
Top Digital Marketing Tip 8. Expect Chat-bots and Artificial Intelligence (AI) go mainstream. Providing positive customer experience and service means leveraging the power of technology. Asking locals for advice on where to eat is good, but they don’t know whether you like spicy food or have a gluten intolerance. Imagine a chatbot who knows your likes, dislikes, and needs and can guide you on where to eat, how to travel, or where to shop. Chatbots can use AI, deep learning, and data crumbs from across the web to understand and guide consumer behavior.
Top Digital Marketing Tip 9. Businesses will Embrace the Internet of Things (IoT).
The Internet of Things has been in its infancy.
In 2017, expect businesses to leverage the power of billions of connected devices (a marketer’s dream).
Collecting and making that data useful, though, will be key. Beacons, sensors, edge devices, TVs, clothes, fitness brands, and more are all producing useful data, meaning more opportunities to get closer to the customer. Expect the Internet of Things to transform how marketers leverage tech and data.
Top Digital Marketing Tip 10. Prepare for marketing to own digital transformation campaigns.
Marketing heads will own digital transformation campaigns in 2017. These are the process of showing the market and your teams that a company is transforming. They will do this by clearly explaining how these trends, along with digital initiatives, affect consumer experience and how the company is executing it.